g
grom
Grom is a surf camp for teens, built around one idea: get kids in the water and let the rest follow. We shaped the whole identity from the ground up, including naming, logotype, color, icons, gear, merch, signage, and space.
We built the identity as one connected system. The cut-paper icons are the foundation. They work as navigation and as logbook stamps. The stamps depend on the icons; the miniatures depend on the stamps. Catch waves, fill your book, unlock your figure. Every layer earns the next.
Started working with Grom in 2025 to build the identity for a teen surf camp launching in Ericeira, Portugal in summer 2026. The scope covered naming, logotype, color, icons, miniatures, merchandise, and signage.
The brand is built as one connected system where every layer earns the next. The cut-paper icons are the foundation. They work as wayfinding and as logbook stamps. The stamps depend on the icons. The miniature figures depend on the stamps.
Instead of photography, the visual language sits on hand-painted miniatures. The color system is four light and dark pairs, flexible across a flag, a poncho, a sticker, or a stamp.
A note on the imagery: none of the people shown are real campers. All on-camera portraits and figures are AI-generated. They will be replaced with real photography once the camp opens.
